Global Collaboration
Independent agencies are
increasingly forming global
networks like Worldwide Partners
with over 90 agencies in 50+
countries, offering clients scalable,
cross border solutions without the
rigidity of holding companies.
CMOs Want Agility
According to the World Federation of
Advertisers, 80% of CMOs prefer
agile, collaborative agency models
over traditional ones. They’re
seeking flexibility, integration and
access to top talent traits
independents are known for.
Values Drive Results
Independent agencies often
outperform larger networks in client
satisfaction because they’re values
driven, not profit driven. Their teams
collaborate by choice, not mandate,
creating more aligned and
impactful work.
Market Share Growing
While the “Big Six” still dominate in
revenue, independents are gaining
ground by offering bespoke services,
local market expertise and faster
execution especially for brands with
$10M–$100M ad spend.